They read more like textbooks and were not easily understood and digested by management. and the TPPīefore the widespread adoption of the TPP in the 1980s and early 1990s, development plans were long, detailed technical documents, and would, for example, often dive deeply into pharmacology. Is it Time to Sharpen Your Target Product Profile (TPP)? We’ve heard it countless times: “Fail early and live to fight another day.” “Preserve capital, human resources, and energy for a project with a higher probability of success.” But how do you know if you are failing, if you have not described and quantified success? In the right hands, the Target Product Profile (TPP) is a powerful tool to define, refine, and increase the odds of commercial and clinical success.
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